Friday, January 29, 2010

Good luck, Katherine!

During the two and one-half years I wore a Milwaukee brace (between 1976 and 1979), the medical focus was on the physical. No one ever inquired about my emotional state, and how it “felt” to be in such a visibly restrictive apparatus, 23 hours per day.

Thankfully, things have changed. One of the agents of that change is Katherine Southard (a.k.a. Miss North Carolina).

Recently, Katherine discussed scoliosis, self-esteem and tolerance with students at South Harnett Elementary School in Bunnlevel, N.C. Katherine appeared at the behest of 10-year-old Emily Schrump. As you may have read in previous posts, both Katherine and Emily (like me) are scoliosis patients.

During her speech, Katherine (whose platform this year was “Scoliosis: Ahead of the Curve”) engaged the students by explaining scoliosis and showing them Emily’s Boston brace. Her core message: it doesn’t matter how people look on the outside; it’s what’s inside that counts.

I was able to generate some great (if I do say!) media coverage of Katherine’s appearance at Emily’s school. The stories ran this week in the News & Observer and the Fayetteville Observer-Times.

If her commitment to Emily is any indication, Katherine has made a tremendous impact during her reign as Miss North Carolina. In August, she secured a $500 shopping spree at Peebles clothing store, to help Emily buy back-to-school clothes that would fit over her new brace. Katherine also connected me with the Schrump family, and what a rewarding experience that has been! Together with Emily’s mom, Suzette, we’ve taken on a health insurance giant and scored some cool media opps along the way.

This weekend, Katherine will be competing in the Miss America pageant . Please join me in wishing her the best of luck!

No comments:

Post a Comment

Tell me what you think...